Head, North America Commercial Sales



Closing: February 8, 2021

Posted: January 7, 2021


Minneapolis, MN, USA

Job Department


To apply for this position, please send your resume to careers@aggrowth.com. Please use the job title as the subject line for reference.


About AGI

AGI is a global food-based infrastructure company publicly traded in Canada. With over 3,800 employees and over 30 global manufacturing brands, AGI is a leading provider of equipment and technology solutions for agricultural commodities including seed, fertilizer, grain and feed systems and an expanding platform for food processing facilities.

Today, AGI’s product portfolio also includes cutting edge solutions that leverage IoT enabled devices, sensor technology and cloud computing.  The AGI SureTrack product is an independent hardware and software platform that brings together data across the farm, in real time, and provides customers with the ability to manage their crop production, manage their overall business, and market their grain based on content and robust traceability.  With a customer base that includes Growers, Ag Retail, Grain Buyers and Food Processors, AGI SureTrack is an independent farm operating platform, with supply chain visibility and complete crop management.

The Opportunity

As the Head-North America Commercial Sales, you are responsible for delivering against annual sales revenue targets as aligned to business growth and profitability objectives, developed against relevant market share data.  Managing a team of sales professionals and collaborating with various functions across the organization, you are also responsible for strategic account management and overall customer management and satisfaction.  Your role also involves maintaining disciplined review of technical and operational contract, to identify and mitigate company risk.

The Team

Reporting directly to EVP, North America, you will be an integral part of the North American Commercial leadership team, managing a dynamic group of sales professionals and working collaboratively with all members towards achieving the AGI Commercial Sales objectives.


  • Lead team of sales professionals across North America including Strategic Accounts team and dedicated International accounts team.
  • Provide employee coaching and performance management for all sales account managers and strategic account teams.
  • Develop and direct all aspects of the North American commercial sales plan including end user and contractor development.
  • Responsible and Accountable for the development, management, and execution of a 3-Year Sales Strategy
  • Lead negotiations with customers, involving senior management and supporting functions, as necessary.
  • Review of commercial contracts, including complex terms and conditions.
  • Responsible for identifying and managing risk across technical, operational, commercial, and contractual parameters.
  • Communication of sales performance through KPIs to senior company leadership, including the Executive Leadership team.
  • Collaborate with Marketing Team to develop and execute a comprehensive Marketing Plan.
  • Provide feedback and input into Product Development Strategies and Plans.
  • Compile, analyze and distribute sales statistics.
  • Monitor accounts and assist with collections.
  • Manage trade shows, coordinating with all divisions and AGI Sales / Marketing
  • Evaluate sales effectiveness by region, division and major account and recommend improvements.
  • Gather competitive intelligence for strategic analysis. 


  • Post Secondary Degree in Business or Engineering, credentials in sales management and agriculture equipment products
  • 10+ years relevant experience sales leadership role, preference direct experience in agriculture industry
  • Technical skill required to translate complex customer requirements into differentiated solutions.
  • Experience with complex technical customer contracts and legal frameworks.
  • Strong communication and relationship building skills.
  • Strong negotiation and customer management skills.
  • Ability to prioritize requirements and manage time effectively
  • Proven ability to provide leadership to a team of geographically disbursed sales professionals
  • Superior business analysis and project management capabilities
  • Experience operating within a matrix organization
  • Effective collaborator across functional disciplines
  • Able to influence without direct reporting authority
  • Ability to balance strategic thinking with tactical execution
  • Ability to thrive & grow in a continuously evolving environment
  • MS Office Proficiency (Word/Excel/PowerPoint/Teams)

How To Apply

Apply today! Click the “Apply Today” button above or email careers@aggrowth.com with your cover letter and resume and note the job you’re applying for in the subject line.

We thank you for applying, however, only those selected to continue in the interview process will be contacted.

AGI is an equal opportunity employer and values diversity. All employment is decided on the basis of qualifications, merit and business need.

Accommodations are available upon request for candidates with a disability taking part in the recruitment process and once hired.